“Baked In” Book Launch

“Baked In” Book Launch
technology

Alex Bogusky and John Winsor from CP+B have just launched their new book Baked In, which champions the idea that products and brands that have an intrinsic value will render traditional advertising methods unnecessary.

Jacquelyn De Jesu
  • 24 september 2009

Alex Bogusky and John Winsor from CP+B have just launched their new book Baked In, which champions the idea that products and brands that have an intrinsic  value will render traditional advertising methods unnecessary. The book is filled with “recipes” to create a product and or business with the ability to generate a buzz on its own.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.