The São Paulo Intermodal Challenge was simple: get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.

Being the business hub of South America and one of the largest cities in the world has its bitter side: São Paulo has been drowning in a sea of automobiles (6 million and counting) for quite some time, and the future doesn’t show any signs of improvement. Insufficient buses and subway lines, together with private vehicles mostly with single occupants, compose a scenario of daily chaos, with frequently over 80kms (50mi) of traffic jams in the main avenues.

This car-centric urban transport model is showing signs of exhaustion. The average São Paulo inhabitant spends almost three hours a day stuck in traffic jams. That’s about 15 hours a week – or almost 2 working days. Apart from the economic and psychological damages, let alone the carbon footprint, this situation is a true hindrance for the city’s development and for the well-being of the people who live in it.

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