Brands Buy Media To Save Consumers From Advertising

Brands Buy Media To Save Consumers From Advertising
technology

Dropping a total of $2.2 million dollars, South Korea's Hyundai Card has bought out all media space in the newly opened subway station just outside their building.

Caleb Kramer
  • 15 september 2009

Dropping a total of $2.2 million dollars, South Korea’s Hyundai Card has bought out all media space in the newly opened subway station just outside their building. Next, they put up ads that are largely blank and state, “The world is flooded with too many ads, for a short while we want to leave it empty for you.”

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