Burberry to Launch Social Networking Site

Burberry to Launch Social Networking Site

Burberry has created a social networking site that they hope will garner new fans of the brand.

Laura Feinstein
  • 18 september 2009

For a brand with a solid, over a century old reputation, Burberry certainly has been making news lately. In addition a recent profiling of it’s Creative Director Chistopher Bailey (above) in The New Yorker about their re-branding efforts, they have also launched artofthetrench.com, which will “initially feature users sending in pictures of themselves wearing Burberry trench coats.” So far the site has garnered over 600,000 facebook friends, with Burberry hoping this could transition to a new generation of fans of the trademark British plaids and checks.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.