Buying the Album, the New Concert Ticket?

Buying the Album, the New Concert Ticket?
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With album sales dramatically falling as people increasingly migrate to one-off digital purchases from the likes of iTunes, the music industry is need of creative solutions to reverse this trend. To that end, we found out about one such effort that took place in Brooklyn last night. Musician Langhorne Slim, played a small, secretive show in support of his latest release, "Be Set Free," where the cost of entry was buying the record.

Scott Lachut, PSFK Labs
  • 30 september 2009

With album sales dramatically falling as people increasingly migrate to one-off digital purchases from the likes of iTunes, the music industry is need of creative solutions to reverse this trend. To that end, we found out about one such effort that took place in Brooklyn last night. Musician Langhorne Slim, played a small, secretive show in support of his latest release, “Be Set Free,” where the cost of entry was buying the record. CD’s sold for $10 and LPs with MP3 downloads were priced at $15. While we’re not sure how the money ultimately filters down to the various parties involved, we have to wonder why more musicians aren’t employing a similar marketing philosophy.

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