Godin: Rethink Free

Godin: Rethink Free
Advertising

Seth Godin argues that it is dangerous to put free on top of an existing business model and that you have to win by reinventing yourself.

Piers Fawkes, PSFK
  • 14 september 2009

In a recent post on his blog, marketing author Seth Godin talks about the impact of free on our perceived notions of value, supply and pricing. He argues that it is dangerous to put free on top of an existing business model and that you have to win by reinventing yourself:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.