This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract is section 5. - Abundance.

This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract is section 5. – Abundance.

This section is all about rethinking productivity. The current definition is maximising return on investment. Something which in its leanest and meanest forms is associated with many of the problems charted in this book. The alternative proposed here is maximising the wellbeing return on resources. A simple example is that small farms while less financially productive for investors are up to 20 times more productive of food. The needs of the future mean that we have to structure things to go with the food, not the hedge funds piling into agricultural land in Africa and south America!

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