iSnack 2.0: Iconic Aussie Spread Gets a Makeover

iSnack 2.0: Iconic Aussie Spread Gets a Makeover
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The manufacturers of the Iconic Australian spread Vegemite have recently released a spin-off version of the yeast-based product. To name the new cream cheese-vegemite blend, Kraft ran a competition, with the controversial name officially announced during last weekend's Australian Football League Grand Final.

Claudia Cukrov
  • 30 september 2009

Kraft, the manufacturers of the Iconic Australian spread Vegemite have recently released a spin-off version of the yeast-based product. To name the new cream cheese-vegemite blend, Kraft ran a competition, with the resulting name officially announced during last weekend’s Australian Football League Grand Final.  From the 48, 000 entries, Kraft hopes ‘iSnack 2.0‘ will bring the Australian long-time favourite into pantries of the younger iPod/phone-Apple-consumer generation.

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