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Italy’s Limited Edition Coca-Cola Light

Italy’s Limited Edition Coca-Cola Light
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Coca-Cola had several fashion labels create limited-edition Coke Light bottles in an effort to raise money for victims of last year's earthquake in Abruzzo, Italy.

Janice Chow
  • 28 september 2009

Coca-Cola had several fashion labels create limited-edition Coke Light bottles in an effort to raise money for victims of  last year’s earthquake in Abruzzo, Italy. Marni, Moschino, Ferreti, Versace, and Etro showcased their vibrant creations at a recent fashion show in Milan. As part of Coca Cola Light’s ‘Tribute to Fashion’ charity project,Milan residents can now buy Coke Light in these bottles with profits funding scholarships for young women affected by the earthquake.

[via NYMag]

+advertising
+charity
+coca-cola
+consumer goods
+Europe
+Fashion
+fashion / apparel
+Italian
+italy
+limited edition
+Missoni
+Product Design
+Versace
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