The Kraft Group have bought a stake in the NAKEDPizza chain of restaurants. NAKEDPizza is a chain that claims to sell healthy pizza by paring it down to the essential and natural versions of the original.

The Kraft Group have bought a stake in the NAKEDPizza chain of restaurants. NAKEDPizza is a chain that claims to sell healthy pizza by paring it down to the essential and natural versions of the original. The website and the packaging also comes with Pollan-esque messaging.

The investment by Kraft will allow the group to expand through franchising in Q4 2009. However, unlike traditional franchise models, NAKEDpizza won’t be selling units or territories, but awarding regional developers based on criteria that include their cultural fit and commitment to the principles of the company. In the press release of the announcement NAKEDpizza co-founder Jeff Leach says:

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