“Make Your Own” Ralph Lauren Rugby Shirt through New App, Interactive Window

“Make Your Own” Ralph Lauren Rugby Shirt through New App, Interactive Window
technology

Yesterday, Rugby debuted its new "Make Your Own" iPhone application at their store Greenwich Village store.

Allison Mooney
  • 10 september 2009

The Ralph Lauren brand has been on the technology vanguard of the luxury market, leading the way in e-commerce, mobile commerce, QR codes, and digital out of home technology. Yesterday their Rugby brand debuted  its new “Make Your Own” iPhone application at their store Greenwich Village store. The app, available in the iTunes Store today, lets consumers create their own Rugby shirt directly from their iPhone, which they can now also do through interactive store windows in select stores.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.