Yesterday, Rugby debuted its new "Make Your Own" iPhone application at their store Greenwich Village store.

The Ralph Lauren brand has been on the technology vanguard of the luxury market, leading the way in e-commerce, mobile commerce, QR codes, and digital out of home technology. Yesterday their Rugby brand debuted  its new “Make Your Own” iPhone application at their store Greenwich Village store. The app, available in the iTunes Store today, lets consumers create their own Rugby shirt directly from their iPhone, which they can now also do through interactive store windows in select stores.

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