Through text displays, logical instructions, and product displays that look like exploded diagrams, customers are easily guided through the process of creating their own unique bike.

Mission Bicycle (who we wrote about last year) is a unique company based in San Francisco that sells custom fixed gear bikes. Each bicycle is made to order from a combination of stock parts. They recently opened up a physical retail location with the design help of Greyscaled and Adaptive Path.

Adaptive Path's process design

As the company used to only exist online, the shop was designed to mimic the look and user experience of the Mission Bicycle website – giving physical presence to a digital brand. Through text displays, logical instructions, and product displays that look like exploded diagrams, customers are easily guided through the process of creating their own unique bike.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in