Mitchell Heinrich: Tagging With Scents

Mitchell Heinrich: Tagging With Scents

During Mitchell Heinrich's artist residency in Vienna, he developed a new kind of "smell graffiti".

Dan Gould
  • 29 september 2009

During Mitchell Heinrich’s artist residency in Vienna, he developed a new kind of “smell graffiti”. Using essential oils and refillable atomizing spray cans, Heinrich introduces incongruous smells such as dirt and grass into urban spaces. With the aim of uplifting and embellishing repellent spaces, he believes scent can be a powerful artistic force (and a lot less permanent – it disappears in 20 minutes to an hour).

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.