Artist Justin Gignac set out to prove the value of packaging design to a colleague. Gignac realised the most effective way to make his point was to sell a product no one in their right mind would want - garbage.

In 2001 New York-based artist Justin Gignac set out to prove the value of packaging design to a colleague.  Roaming the streets, Gignac realised the most effective way to make his point was to sell a product no one in their right mind would want – garbage.  To date, over 1,200 of his ‘Garbage of New York City' cubes have sold to residents of more than 25 different countries worldwide.  Alongside the original range of garbage cubes, Gignac offers ‘limited edition' cubes from significant events such as ‘New Year's Eve Times Square 1-1-08' and ‘Last Game at Yankee Stadium 9-21-08'.

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