To celebrate 100 years of existence, Selfridges London put products from a century into the future on window display. Each object was assigned a letter and formed the ABCs of tomorrow.

To celebrate its 100 year anniversary, London’s Selfridges department store jumped a century into the future, to the year 2109. Windows are wrapped with the entire alphabet, each of the twenty six letters have a futuristic product on display including zero gravity paint and an infinity bin. Wieden + Kennedy also opened up the idea for the letter X to the general public to vote on, the winner: xtra hours in the day clock.

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