Tyler Brule's team invited Piers Fawkes to contribute some thoughts to the Style Survey 09/10 supplement that accompanied the October 09 issue of Monocle magazine...

Tyler Brule's team invited me to contribute some thoughts to the Style Survey supplement that accompanied the (very good) October 09 issue of Monocle magazine. They wanted some thoughts on what was happening in terms of luxury and fashion in New York City. I looked through the previous posts on PSFK and gave them this reply:

New York City continues its focus on the small and perfectly formed. There is little excitement surrounding European mega-brands and its the short-run, handmade and environmentally & socially conscious companies that are getting much of the attention. You see this in the buzz around the careful curation of detail at Dear+ where it everything is for sale; in LeLabo's fragrant candles sold in old beat-up paint cans for Ace Hotel; in the sweet delights from the artisanal ‘bean-to-bar‘ chocolate makers, the Mast Brothers, to the new keep-it-simple showroom for eco-sports car Tesla. Capsule, the raw and independent show of emerging talent that is held in LES, is fast becoming the city's most important annual fashion event; and with new stores like the denim connoisseurs Self Edge and the milliner Victor Osbourne, Orchard Street is finally close to completing its evolution from rag market to promenade of discerning boutiques filled with little and well-made surprises.

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