The Red Arrow Project by Jennifer Fisher and Christian Cerrito uses floating 4'x4' kites to remind viewers to stop, explore and engage with their surroundings.

Core 77 points us to an intriguing public art display that was on shown in Brooklyn over the weekend. The Red Arrow Project by Jennifer Fisher and Christian Cerrito uses floating 4'x4′ kites to remind viewers to stop, explore and engage with their surroundings.

Lisa Smith at Core 77 explains:

Fisher and Cerrito's project can be understood as a new way to navigate the city without a map. For example, “participants who viewed the project described how they could see the arrows while riding across the Manhattan Bridge, and followed the arrows down to the festival.” Might these kites serve as a new means of wayfinding? They have the potential to broadcast places and information in a visual fashion—much like smoke signals—and to offer a special, localized experience that lives outside of our usual digital communication technologies.

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