A little while ago on PSFK we let you know about creative mastermind Rick Klotz's new campaign to make Freshjive clothing logoless and brandless. PSFK spoke to the man behind the line...

A little while ago on PSFK we let you know about creative mastermind Rick Klotz's new campaign to make Freshjive clothing logoless and brandless. PSFK spoke to the man behind the line himself to set the record straight and see what directions he's planning on taking the company in the coming year- and what it really means for a brand to shed it's identity. Additionally, Rick has provided PSFK with some exclusive images of his new logoless pieces and a glimpse into the Freshjive Studio.

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