Roll Resistant Coke Can Concept

Roll Resistant Coke Can Concept
Design

For years, the popular method to freshen the appearance of soft drink cans was to clad them in eye-catching graphics. Since every beverage maker uses the same shape of can, designer Dzmirty Samal thought there was room for improvement in the physical design of beverage cans.

Dave Pinter, PSFK
  • 22 september 2009

For years, the popular method to freshen the appearance of soft drink cans was to clad them in eye-catching graphics. Since every beverage maker uses the same shape of can, designer Dzmirty Samal thought there was room for improvement in the physical design of beverage cans. His new concept for a Classic Coke can does away with the typical round cylinder shape in favor of a more faceted look.

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