Soul Sampa creates fresh, customized “urban experiences” related to sustainability in terms of design, fashion, street art and music.

Ask anyone about São Paulo’s tourist attractions and you’ll probably get little more than Ibirapuera Park, Paulista Avenue, some nightclubs and a bunch of restaurants.

The city is best known as Brazil’s business epicenter, where visitors are often likely to experience the chaotic traffic generated by more than 6 million cars on the streets. However, the adventurous traveler that is willing to go deeper beneath the surface will find an immense variety of places to go and things to do. The problem is how to get off the beaten track within the context of little time and little patience.

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