The 5 Feed: Wrigleys Branded Creativity Aggregator

The 5 Feed: Wrigleys Branded Creativity Aggregator
technology

Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the Australian artists, musicians and designers commissioned by a gum brand to create engaging digital content.

Claudia Cukrov
  • 11 september 2009

Not your average brand website, The 5 Feed is the Australian website for Wrigleys ‘5’ gum.  Designed by marketing communication group Clemenger BBDO, Wrigleys put aside generic product web design for a site “you’ll actually want to keep heading back to.” Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the Australian artists, musicians and designers commissioned to create engaging content that encourages return visits. New elements are added weekly, with site visitors encouraged to actively engage with the website by downloading, remixing and adding their own content.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.