Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the Australian artists, musicians and designers commissioned by a gum brand to create engaging digital content.

Not your average brand website, The 5 Feed is the Australian website for Wrigleys ‘5’ gum.  Designed by marketing communication group Clemenger BBDO, Wrigleys put aside generic product web design for a site “you’ll actually want to keep heading back to.” Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the Australian artists, musicians and designers commissioned to create engaging content that encourages return visits. New elements are added weekly, with site visitors encouraged to actively engage with the website by downloading, remixing and adding their own content.

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