When Stocks Go Down, Clothes Come Off: Racy Puma App Mirrors Wall Street Woes

When Stocks Go Down, Clothes Come Off: Racy Puma App Mirrors Wall Street Woes
technology

Puma has created an extremely entertaining free iPhone app, the Puma Index, that mirrors the state of the financial markets.

Anjali Ramachandran
  • 14 september 2009

Puma has created an extremely entertaining free iPhone app, the Puma Index, that mirrors the state of the financial markets. If the market is up, the models in the app get dressed in layers. If the market starts spiralling downwards, you get to see the models – erm – stripping, to put it plainly, right down to their Puma Bodywear, the brand’s latest line.

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