Wispa Gold Gives Advertising Space To Its Fans

Wispa Gold Gives Advertising Space To Its Fans
Advertising

To celebrate the return of Wispa Gold and say thank you to fans of the chocolate bar, Cadbury is offering up £2 million worth of advertising space for fans to potentially have their personal messages displayed on the brand's billboards throughout the UK and Ireland.

Anjali Ramachandran
  • 14 september 2009

To celebrate the return of Wispa Gold and say thank you to fans of the chocolate bar, Cadbury is offering up £2 million worth of advertising space for fans to potentially have their  personal messages displayed on the brand’s billboards throughout the UK and Ireland. Fans need to log in to Wispa Gold Messages and submit their message along with an explanation of why it is special to them. A panel of Wispa Gold fans will select certain ‘gold’ messages which deserve the limelight, and those messages will be displayed on the billboards. If participants need help in designing their message, a panel of Wispa helpers is on hand.

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