Japanese mobile phone monolith Docomo has developed a mobile phone called the "Touch Wood" built from the excess wood collected during forest thinning.

Japanese mobile phone giant Docomo (with the help of the Sharp and Olympus Corporations, and a Japanese reforestation group known as “More Trees”) has developed a mobile phone called the “Touch Wood” built from the excess materials collected during forest thinning. According to Docomo, the use of thinned wood assists in the health of overgrown forests.

The device is water, insect, and mildew resistant, due to a specific three-dimensional compression process created by the Olympus Corporation.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in