PSFK sat down to talk with Diesel Founder Renzo Rosso about inspiration, the Internet, nature and more.

They call it a New York minute for a reason- NYC residents are known to pack every second with activity- from work to play to exercise. So when PSFK was given 10 quick minutes with Diesel founder and owner Renzo Rosso at Diesel's headquarters yesterday, we knew we had to get our most pressing questions in. Rosso, who is in town to be honored by stars and fellow designers alike for the 26th Annual Night of Stars Corporate Leadership award for building a 30-year old brand, was every bit the affable and hip figure one imagines the creator of Diesel to be. As for the prestigious award? It is expected to draw a veritable who's-who of the fashion world.

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