Focusing at the brand marketing and advertising sectors, Bems has partnered with NeoMedia Technologies to distribute 2D barcode solutions throughout Latin America.

The vast, though technologically limited, Latin American mobile market is about to take some steps towards catching up with its more developed counterparts.

Spanish telecommunications operator Telefónica has chosen Bems, a leading provider of 2D barcode mobile solutions in Spain, as its exclusive partner to develop that market in Latin America. To address that challenge, Bems has partnered with US-based NeoMedia Technologies. The solutions will be distributed across 13 countries, including Argentina, Brazil, Chile, Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Venezuela and Uruguay.

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