Coca-Cola Wants to Know What Makes People Happy
Coca-Cola will send a team of three bloggers-cum-“Happiness Ambassadors” around the world in 2010, with the mission of finding out what makes people happy. Can they find a role for Coke to complement that pursuit of happiness?
Coca-Cola announced that it is launching a new social media push that will send three bloggers to more than 200 countries in a year, with the goal of uncovering what makes people happy. The social media piece will be part of Coke's broader “Open Happiness” campaign.