Coke to Sponsor Recycling Bins in the UK
Coca-Cola is initiating a new recycling program in the UK as a way to help deal with the company's carbon footprint and at the same time do some public good
Coca-Cola is initiating a new recycling program in the UK as a way to help deal with the company’s carbon footprint and at the same time do some public good
Working with the Southhampton city council, Coke will provide branded recycling bins throughout areas with heavy pedestrian traffic. An ad campaign promoting consumer awareness of recycling will also help reinforce the message.
Triple Pundit explains:
What is unique about Coca Cola’s recycling program is that it’s geared towards serving a municipality. The Coca Cola branded bins are a repository for all bottles and cans– even those from competitors. All cynicism aside for the multi-national corporation, Coca Cola’s effort in Southampton is a great example of corporate stewardship that creates a winning situation for both the company and the community at large. Supporting a municipal recycling program for all bottles and cans provides a needed environmental service to a community and helps to offset the expense government and taxpayers. In return Coca Cola gets some nice advertising (the bins are branded) and some much needed positive PR.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.