Dell x OPI

Dell x OPI
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Dell has been trying to woo over computer enthusiasts of the female persuasion- first through their misguided Della campaign and now by teaming up with iconic nail polish company OPI for a new line of lacquer-inspired laptops.

Laura Feinstein
  • 9 october 2009

Dell  really wants more women users. It doesn’t take a marketing genius to see that Dell, the much maligned and oft-used software giant, has been trying to woo over computer enthusiasts of the female persuasion- first through their misguided Della campaign and now by teaming up with iconic nail polish company OPI for a new line of lacquer-inspired laptops. According to the Dell blog:

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