With a new Russian owner, London's evening daily publication has decided to fight the free sheets that have ravaged its market share by dropping its price to zero.

With a new Russian owner, London’s evening daily publication has decided to fight the free sheets that have ravaged its market share by dropping its price to zero from October 12 onwards. The Londonist reports that with this move the paper aims to more than double its distribution from 250,000 to 600,000.

The 180 year old paper has been an evening publication since 1859. We’re not too sure what becomes of all those stand-jockeys who made their living selling the paper.

Evening Standard

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