Evening Standard Goes Free

Evening Standard Goes Free
Innovation

With a new Russian owner, London's evening daily publication has decided to fight the free sheets that have ravaged its market share by dropping its price to zero.

Piers Fawkes, PSFK
  • 6 october 2009

With a new Russian owner, London’s evening daily publication has decided to fight the free sheets that have ravaged its market share by dropping its price to zero from October 12 onwards. The Londonist reports that with this move the paper aims to more than double its distribution from 250,000 to 600,000.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.