Kind Snacks Campaign to Encourage Good Deeds
Kind Snacks encourages unexpected acts of kindness with special cards that are passed along through a loosely connected chain of strangers.
Picking up on these seemingly calculated turns towards the random exemplified by recent manifestations like Mystery Google and Ogori Cafe in Japan, we find inspiration in a current campaign by New York-based health food brand, Kind Snacks. The idea, to encourage unexpected acts of kindness. The endeavor takes the form of cards that are passed along through a loosely connected chain of strangers as each thoughtful gesture is performed, adding a tangible, social element that can be followed online at the KINDED microsite. The overall effort attempts to see just how far a single good deed can travel.