Kind Snacks Campaign to Encourage Good Deeds

Kind Snacks Campaign to Encourage Good Deeds

Kind Snacks encourages unexpected acts of kindness with special cards that are passed along through a loosely connected chain of strangers.

Scott Lachut, PSFK Labs
  • 14 october 2009

Picking up on these seemingly calculated turns towards the random exemplified by recent manifestations like Mystery Google and Ogori Cafe in Japan, we find inspiration in a current campaign by New York-based health food brand, Kind Snacks. The idea, to encourage unexpected acts of kindness. The endeavor takes the form of cards that are passed along through a loosely connected chain of strangers as each thoughtful gesture is performed, adding a tangible, social element that can be followed online at the KINDED microsite. The overall effort attempts to see just how far a single good deed can travel.

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