Kind Snacks Campaign to Encourage Good Deeds

Kind Snacks Campaign to Encourage Good Deeds
Advertising

Kind Snacks encourages unexpected acts of kindness with special cards that are passed along through a loosely connected chain of strangers.

Scott Lachut, PSFK Labs
  • 14 october 2009

Picking up on these seemingly calculated turns towards the random exemplified by recent manifestations like Mystery Google and Ogori Cafe in Japan, we find inspiration in a current campaign by New York-based health food brand, Kind Snacks. The idea, to encourage unexpected acts of kindness. The endeavor takes the form of cards that are passed along through a loosely connected chain of strangers as each thoughtful gesture is performed, adding a tangible, social element that can be followed online at the KINDED microsite. The overall effort attempts to see just how far a single good deed can travel.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.