On October 31st, Kodak will launch its first new TV brand campaign since 2005 - "It's Time to Smile" will focus on the moments and relationships that define people's lives and are captured in photography, via TV and web ads.

On October 31st, Kodak will launch its first new TV brand campaign since 2005 – “It’s Time to Smile” will focus on the moments and relationships that define people’s lives and are captured in photography, via TV and web ads.

The brand effort resulted from the “Future of Reconnectivity” report commissioned by the Eastman Kodak Company, which evaluated the role digital imaging played across five countries.  One of the insights identified by the study was that, in tough times, people have a common desire to reconnect with loved ones, in part by sharing photos.

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