Kraft Drops iSnack 2.0

Kraft Drops iSnack 2.0

Only five days after announcing their new name for the Vegemite spin-off - 'iSnack 2.o', Kraft have ditched the controversial branding name.

Claudia Cukrov
  • 1 october 2009

Only five days after announcing their new name for the Vegemite spin-off  – ‘iSnack 2.o’, Kraft have ditched the controversial branding name.  Stating that the new name had “simply not resonated with Australians. Particularly the modern technical aspects associated with it”, Kraft will once again hand over the new naming rights to the public.  A true example of crowd-sourcing gone wrong, Kraft have denied the tech-savvy name was a publicity stunt.  Regardless, the brand has receive huge online coverage through local bloggers and social media portals.

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