The inaugural LikeMinds conference brought together an eclectic mix of social media experts and practitioners from near and far to discuss one of the most pertinent questions facing marketers: How do you measure social media and make it sustainable?

Exeter was the surprise location for the inaugural LikeMinds conference, bringing together an eclectic mix of social media experts and practitioners from near and far. The brainchild of Scott Gould (@Scott Gould) Trey Pennington and Andrew Ellis, LikeMinds drew over 200 delegates and pulled in some 500 to watch the live video streaming online, an audience cultivated solely by the very tools they advocate.

Tied very neatly into a half day session, international thought leaders and local businesses shared the spotlight to discuss one of the most pertinent questions facing marketers: How do you measure social media and make it sustainable?

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