MarkProf: Non-Profit Marketing Intelligence
Non-profits like MarkProf Foundation are filling the marketing education gap in the Philippines and boosting employment while they're at it.
The MarkProf Foundation is a non-profit organization in Manila built by volunteers who want to level the branding intelligence playing field for bright young minds in underfunded provincial communities (of which there are many).
The Philippines' need to move up the commercial value chain is clear. Thomson Reuters recently reported that the country's exports to two of the world's most important markets – America and China – have fallen by almost 20% and 40% respectively in the past two years. The country is the world's second biggest offshore services center, but will need to boost its marketing consultancy capabilities to maintain its edge and keep India at bay.