Dyson's latest invention is a minimalist, bladeless fan.

The folks over at Dyson were kind enough to send over a test model of their new bladeless fan. They actually call it an “air multiplier”, and the effect is quite extraordinary.

A 3D fan in the base of the unit pushes air up into the circular piece on top – the “loop amplifier”, creating a jet stream that takes in air from the back and sides of the fan, producing a strong flow of air out the front. The effect is more akin to a smooth breeze than the normal choppy output of a traditional fan.  The intensity of the airflow is controllable by a dial to offer just the right amount. A tilting base, and oscillation add additional customization to the mix.

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