The International Olympic Committee have created a new digital social campaign aimed at young people. Called 'The Best of Us', the IOC aims to build youth engagement with the Olympic Movement.

The International Olympic Committee have created a new digital social campaign aimed at young people. Called ‘The Best of Us‘, the IOC aims to build youth engagement with the Olympic Movement. Participants are encouraged to submit 30-second videos of them doing an activity related to sport, which could range from ‘balancing a stick for as long as possible to doing the most clapping push-ups in 30 seconds’, share it with their friends and challenge them to better it. A number of famous athletes are also participating and lending their support to the campaign, such as Rafael Nadal (Spain/tennis), Lindsey Vonn (USA/skiing), Natalie Cook (Australia/beach volleyball), Shawn Johnson (USA/gymnastics), Asafa Powell (Jamaica/athletics) and Yelena Isinbayeva (Russia/pole vault).

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