The Next App Store: Inside Cars
BMW is developing an application store specifically for in-car use.
It is clear that the mobile web is a big deal. Which got us to thinking — what’s the next device for the internet to build and ecosystem around ? Well, BMW thinks it’s cars and they are in the process of developing a BMW Application Store (think iPhone Apps for your Car).
The store, which is still in the conceptual stages, offers apps that users can download on-the-move to the iDrive in their BMW or via Computer (apps are then transfered to the car system). Apps currently under development include: travel guides, geowikis, games, podcasts, Facebook, Xing, and Twitter. One of the unique features of mobile apps that will also apply to BMW apps is it draws on your location to deliver useful and timely information. For example, applications for social networks (Facebook or Twitter) can read your car’s navigation system to guide your car thru traffic or recommend a great restaurant en route to your destination. In addition, it is a vitual certainty that car related data — braking patterns or acceleration history — will be used to develop apps that help you stay safe or save gas.