Victors & Spoils launched today, touting itself as the "world’s first creative (ad) agency built on crowdsourcing principles."

Victors & Spoils launched today, touting itself as the “world’s first creative (ad) agency built on crowdsourcing principles.”  The agency’s crowdsourced approach stems from identifying the need for companies, brands and agencies to be radically transparent, to address the consumer’s demand to be more involved and from a growing cost consciousness regarding clients’ budgets.  Recognizing that the crowdsourcing paradigm can feel a bit unruly for most clients, Victors & Spoils will face the daunting challenge of identifying an array of possible crowdsourced solutions and keeping them on-strategy for their clients.

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