In preparation for Tuesday night's Good Ideas Salon in Tokyo that PSFK is putting on in collaboration with Nissan, I've been gathering images of 'Pure Living' in Japan.

In preparation for Tuesday night’s Good Ideas Salon in Tokyo that PSFK is putting on in collaboration with Nissan, I’ve been gathering images of ‘Pure Living’ in Japan. By Pure Living we are talking about a whole range of issues – from sustainability to considered consumption to energy to transport and urban planning.

Japan seems to offer a paradox – on one side there are plenty examples of Japan doing the green thing: probably driven by traditional, geographic and historic reasons there already is an environmental consciousness. On the other side the consumer culture combined by a perception to be modern creates a lot of waste.

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