(Video) Flyvertising at the Frankurt Book Fair

(Video) Flyvertising at the Frankurt Book Fair
Advertising

In a disturbing example of invasive advertising, German agency Jung von Matt has come up with "flyvertising".

Dan Gould
  • 30 october 2009

In a disturbing example of invasive advertising (animal spam?), German agency Jung von Matt has come up with “flyvertising”. At the Frankfurt Book fair, the agency attached tiny banners to flies, and let them loose into the crowd. The stunt was executed on behalf of Eichborn, a publishing company with a fly for a logo.

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