Japanese pop act, the Helicopter Boyz highlighted the projection feature of the new Nikon COOLPIX in a recent performance.

Nikon’s new digital camera – the COOLPIX s1000pj - has a built-in projector that allows users to project their images onto walls or any other surface. In order to demonstrate this, the agency GT Tokyo came up with an innovative idea: several of the cameras were strapped to the bodies of the Helicopter Boyz, a Japanese pop act, during a live performance at Tokyo’s Yomiuri Land theme park. The photos taken by the cameras were projected on a screen behind the Boyz during their act.

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