What Brands Can Learn From Online Dating

What Brands Can Learn From Online Dating
technology

OKCupid's recent analysis of successful dating interactions got us thinking: what can these lessons of online dating teach us about relationship-building on a larger scale?

Christine Huang
  • 9 october 2009

Dating site OKCupid recently published some interesting findings culled from an analysis of over 500,000 first contacts (messages or IMs) made through their free service. They looked at repeated keywords and phrases, how they affected reply rates, and other statistically significant trends in their members’ online courting practices. They compiled their findings into a set of nine ‘rules’ to help users successfully break the ice (or at least get a conversation going) with other members.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.