What Brands Can Learn From Online Dating
OKCupid's recent analysis of successful dating interactions got us thinking: what can these lessons of online dating teach us about relationship-building on a larger scale?
Dating site OKCupid recently published some interesting findings culled from an analysis of over 500,000 first contacts (messages or IMs) made through their free service. They looked at repeated keywords and phrases, how they affected reply rates, and other statistically significant trends in their members' online courting practices. They compiled their findings into a set of nine ‘rules' to help users successfully break the ice (or at least get a conversation going) with other members.