YSL Helps Women Find Their Inner Parisienne
In combination with the launch of their new fragrance, Parisienne, YSL has developed an interactive site that enables visitors to explore Paris along with a chance to win their own trip.
While they say there are no second acts in America life, apparently the same can’t be applied to France – where couture and fashion houses have been reinventing themselves for years. One of which is the iconic house of YSL – which in honor of the roll-out of their new fragrance, Parisienne, is pulling out all the stops.
A campaign that includes a foray into the digital realm with Experience Parisienne – an interactive site featuring a contest to send a few lucky women to the city of lights itself. And entering the contest is simple, as the website explains, all you have to do is ask: