In combination with the launch of their new fragrance, Parisienne, YSL has developed an interactive site that enables visitors to explore Paris along with a chance to win their own trip.

While they say there are no second acts in America life, apparently the same can’t be applied to France – where couture and fashion houses have been reinventing themselves for years. One of which is the iconic house of YSL – which in honor of the roll-out of their new fragrance, Parisienne, is pulling out all the stops.

A campaign that includes a foray into the digital realm with Experience Parisienne – an interactive site featuring a contest to send a few lucky women to the city of lights itself. And entering the contest is simple, as the website explains, all you have to do is ask:

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