adidas To Make "1 Euro Shoes"

adidas To Make "1 Euro Shoes"
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In an effort to bolster its social enterprise credentials, Adidas is planning to make "1 Euro Shoes".

Jon Lombardo
  • 17 november 2009

In an effort to bolster its social enterprise credentials, adidas is planning to make “1 Euro Shoes” for people who can’t afford shoes. The project was suggested to adidas by Nobel Peace Prize winner Muhammad Yunus and will begin pilot production in his home country of Bangladesh next year. The project will also create jobs for local Bangladeshis.

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