adidas To Make "1 Euro Shoes"
In an effort to bolster its social enterprise credentials, Adidas is planning to make "1 Euro Shoes".
In an effort to bolster its social enterprise credentials, adidas is planning to make “1 Euro Shoes” for people who can’t afford shoes. The project was suggested to adidas by Nobel Peace Prize winner Muhammad Yunus and will begin pilot production in his home country of Bangladesh next year. The project will also create jobs for local Bangladeshis.
Adidas has agreed to make the shoes on a non-profit basis, selling them at no more than the cost of manufacturing. However, much like the vaunted 100 dollar computer, the final sale price may come in slightly higher than its project name. The other manufacturing question is whether or not the shoes will be unbranded or include Adidas’ iconic three stripes.