Amazon's Denim Store

Amazon's Denim Store
Design

Amazon seem to have taken a page out of Zappos' book with their new online store for denim.

Piers Fawkes, PSFK
  • 9 november 2009

Amazon seem to have taken a page out of Zappos‘ book with their new online store for denim. The store offers premium denim brands including 7 for All Mankind, Lucky Brand, Joe’s Jeans, plus “all-American classics” such as Levi’s. It seems to us to be a very clever move by the online retailer – denim comes in standard sizes and I’d guess that a large chunk of denim purchases are repeat buys: people love it when they find a design for them and continue to buy. Amazon’s free return policy is likely to drive trial in this service.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.