The Coop is Matt Gibson's winning entry for the 2009 Australian Interior Design Awards. Taking out the Retail Design category, Gibson's entry sits between an experimental installation and a retail tenancy ‘incubator’.

The Coop is Matt Gibson's winning entry for the 2009 Australian Interior Design Awards.  Taking out the Retail Design category, Gibson's entry sits between an experimental installation and a retail tenancy ‘incubator’ – hence the chicken reference.  Meeting Melbourne's desire to explore casual leasing and retail alternatives, the design attempts to make use of empty access corridors, revitalising ‘dead' spaces within the city.  With a low cost to construct, the structure itself can be easily modified to suit it's location and can accommodate multiple retailers at one time.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in