The internet is forever, but will only be remembered by those who saw or heard about it.

An entire generation is emerging that may know nothing but cloud computing, and we’re increasingly becoming accustomed to a world where all data on the internet will last forever. explores the idea of how impermanence can be surprisingly meaningful in this context; with each unique visitor, the site destroys a part of itself and will eventually become a blank white page. The idea is that the site constantly exists in a state where it cannot be archived or experienced in its current form except in the very moment.

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