Cadbury's Splitscreen Website Promotes Charity Contest
Cadbury's One For You, One For Me charity contest features a website divided into two sides, where everything visitors interact with on one side affects the other side as well.
Cadbury’s One For You, One For Me charity contest currently running in Canada features a website divided into two sides, where everything visitors interact with on one side affects the other side as well. Every week 15-20 new prizes are up for grabs, each paired to a charitable contribution on the other side of the screen that Cadbury will match monetarily. Entering the contest with UPC codes from Cadbury products, users select from a variety of prize/charity contributions, like one that matches online bookstore Indigo.ca giftcards with donations to World Literacy of Canada.
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