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EA Sports Opens Pop-up Training Centers for a Fitness Video Game

EA Sports Opens Pop-up Training Centers for a Fitness Video Game

Take a look at EA Sports new pop-up training centers that encourage better personal fitness.

Dave Pinter, PSFK
  • 19 november 2009

EA Sports is hoping to encourage people to think about personal fitness before the holidays. The company has recently opened two pop-up training centers for its EA Sports Active fitness title for the Wii. Located in San Francisco and Boston, visitors can get a personalized introduction to the title from a staff EA trainer. Visitors can demo the title on custom built training stations as well as receive personalized consultation. Trainers offer assistance in showing how to create a custom workout specific to their fitness level and goals, as well as how to use the in-game journal to track healthy nutrition and fitness habits.

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