EA Sports Opens Pop-up Training Centers for a Fitness Video Game
Take a look at EA Sports new pop-up training centers that encourage better personal fitness.
EA Sports is hoping to encourage people to think about personal fitness before the holidays. The company has recently opened two pop-up training centers for its EA Sports Active fitness title for the Wii. Located in San Francisco and Boston, visitors can get a personalized introduction to the title from a staff EA trainer. Visitors can demo the title on custom built training stations as well as receive personalized consultation. Trainers offer assistance in showing how to create a custom workout specific to their fitness level and goals, as well as how to use the in-game journal to track healthy nutrition and fitness habits.